Here are some tips:

Do for Women
• Your hairstyle must look current and be your every day style.
• Wear makeup that looks natural.
• If you wear glasses all the time wear them in the picture (be sure they are non-reflective).
• Wear appropriate clothing familiar to the audience.
• Go on the web to see how others in your industry look.

Do for Men
• Wear a touch of cover-stick to mask skin discoloration.
• If you have a mustache or beard make sure it is trimmed neatly.
• Chose clothing that creates the image your audience understands.
• Always wear either a jacket or collared shirt.
• If you wear glasses all the time, wear them in the picture (be sure they are non-reflective).

Don’t
• Choose a new style hairdo for the picture.
• Do a glamour photo.
• Overdo accessories (for example, dangling earrings).
• Wear patterns.

If you can follow these guidelines, the picture will connect you to your audience before you have even met them.